Mystery Shopping for Fashion Stores


A. How is the mystery shopping process carried out for fashion stores?

B. What is assessed in a mystery shopping project for fashion stores?

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Store image, cleanliness, order, general placement of products
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Skills and attitude of sales consultants in stores
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Consultant’s ability to ask questions, to identify the customer’s needs for to a certain product
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Consultants’ knowledge on the products sold, their ability to offer alternative or complementary solutions (to present an outfit, for example)
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Fitting room service (where applicable)

C. How does mystery shopping help fashion stores?


Controls the implementation and compliance with general store design standards (windows, shelves, fitting rooms, signalling, etc.);

Checks sales consultants’ abilities to identify the customers’ needs and meet them through benefits of products sold;

Offers information as to the number of customers approached from the total number of customers visiting the store;

Measures the consultants’ knowledge of products and their ability to offer complementary or alternative products (recommending accessories for a certain clothing item, for example).


Download the form and check if the sale process in your locations is carried out according to standards

I agree to the GDPR Confidentiality Policy. You can find all the details HERE.

D. Do you want to test if a mystery shopping project provides you with the expected results?

You will know exactly how the process is carried out;

You will see the types of reports you get;

You will find out if your company standards are implemented in the assessed location.


You have the possibility to get reports for two separate assessments for any of your locations

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You provide to us the required information by filling out the attached form.

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We will appoint two collaborators to perform the two assessments based on a standard form.

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At the end of the week you will receive a notification with all details required to access online the reports drawn up following the assessments: access link, username and password.

Fill out the form and within 1 week at most you will receive the first 2 mystery shopping reports. Free of charge!

I agree to the GDPR Confidentiality Policy. You can find all the details HERE.