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Mystery Shopping in the Car Industry


A. How is the mystery shopping process carried out for a car dealer?

B. What is assessed in a mystery shopping project for a car dealer?

C. How does mystery shopping help in the car industry?

Assesses the sales consultant in terms of image, skills and attitude;

Measures the skills of investigation of needs and of presentation of a solution;

Checks the sales consultants’ level of knowledge of products;

Assesses the implementation of standard procedures in the showroom;

D. Do you want to test if a mystery shopping project provides you with the expected results?

You will know exactly how the process is carried out;

You will see the types of reports you get;

You will find out if your company standards are implemented in the assessed location.


You have the possibility to get reports for two separate assessments for any of your locations.

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You provide to us the required information by filling out the attached form.

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We will appoint two collaborators to perform the two assessments based on a standard form.

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At the end of the week you will receive a notification with all details required to access online the reports drawn up following the assessments: access link, username and password.

Fill out the form and within 1 week at most you will receive the first 2 mystery shopping reports. Free of charge!

I agree to the GDPR Confidentiality Policy. You can find all the details HERE.